2024 Summer > GRAD > mbamkt > mbamkt 691
Social Media Marketing
Course #: mbamkt 691
Description:
Social media provide marketers with several important capabilities not present in most other media including interactivity and measurability. Social media platforms like Facebook, Foursquare, or Twitter have a fundamental impact on the way business and consumers behave, communicate and interact with each other. It is critical for business to understand these new media in order to benefit from them significantly. In this course, we will deal with the possibilities that Social media can offer companies and how they can be used to retain and interact with consumers. In this context, we rely partly on established theoretical models and best practice business cases. Special attention will be given to mobile services as well as the special characteristics of social media.
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 2585 | TuTh 10:00 - 1:00 pm |
Reardon,Andrea Lynn | REMOTE | |
|
Session:
Spec Prg1
Class Dates:
05/28/2024 - 07/11/2024
Capacity:
35
Enrolled:
12
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Course Attributes:
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